Who Uses Those Subliminals?

Do you pay close attention to the brand name items that you see in the store, on television or in magazine ads? Chances are you probably do not but if you were shown a company logo without the name you could readily identify it. Subliminal advertising is heavily at work at that moment. You see an ad and a naturally drawn to that particular product because your brain has associated it with something good. It is not just commercials either. Subliminals have been used for decades as training tools and ways to get the public or military to respond in a certain way. It goes much farther than the “Eat Popcorn” or “Drink Coke” ad that you have heard being placed in movies to entice people to the refreshment stand. This article will cover many of the ways subliminals have been used over the past few decades. Some myths will be confirmed and some will be busted.

Why are subliminals used?

Subliminals are used for a variety of reasons. Sometimes they are used during training purposes for military applications. By flashing certain images and subtly embedding a recording, pilots and ground troops were better able to train and identify targets. The most common reason a subliminal message is used is for consumer buying habits. When an ad for a sports shoe is shown it is always accompanied by images of healthy, fit, beautiful individuals who are sweating and having a good time. The image that the message is portraying is that if you buy that shoe you can be like them. Subliminal messages are also used to help people overcome personal problems such as smoking, a lack of self-confidence or even overeating. The person listens to a recording at night when they sleep and researchers believe that it helps influence their behavior when they are awake.

What instruments have been used for subliminals?

The most common instrument, or rather medium, used for subliminals has been through video or film. It is far easier to insert a brief flash of a message into a movie or commercial than it is to put it on a music track. The reason is because it is a visual identifier. The idea is to flash a certain message at periodic intervals quickly. The brain processes these flashes even though the viewer is unaware of what they have seen. There have been many cases where this was used in movies and television shows just make fun of the idea of subliminal advertising.

Have subliminals been used effectively in hard rock music?

Courtesy of James Vicary’s experiment many religious groups began to think that subliminals were used during backmasking of songs. Backmasking is a technique where a sound is recorded backwards into a song and the brain processes it even though the words sound like gibberish when listened to. Many religious organizations claimed that heavy metal or hard rock music bands were using this subliminal trick to influence kids to party and even worship the devil. However it has never been proven to be true. Most of the bands that were targets laughed it off or even used it to their advantage to sell more records. So perhaps it was effective but not in the way that the religious and moral leaders thought.

What movies have tried using subliminals?

Most of the time when a movie uses subliminals it is very tongue in cheek. They do it obviously and as an attempt to make fun of the people that swear that subliminal advertising is influencing the world. Some use it as a backdrop or prop for a science fiction movie. “Josie and the Pussycats” was a movie entirely devoted to a musical group that was the front for a diabolical scheme to take over the world through subliminal messages imbedded in the music. The joke at the end was that the government shut down the scheme and proclaimed that it only worked in movies. They even flashed the words “Join the army” at the end of the movie. In the science fiction movie “Serenity” subliminal words embedded in a commercial was used to activate one of the main characters into a fighting machine.

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