How many leads do you need to make the amount of money you want to have in a year? As simple as this question might be, I’ve found very few people actually have this number in the top of their minds.
There are two things to consider regarding this question. The first is your costs. [...]
For any business that wants to offer products or services that are focused and well targeted market research is essential. Business decisions that are based on good intelligence and good market research can minimise risk and pay dividends. By making market research part and parcel of the business process and conducting market research throughout the [...]
How to create a survey using Survey Galaxy
Writing surveys is considered easy; but is it? The reality is that writing surveys is easy but writing effective surveys is more difficult. The following twenty tips will help you with your survey questionnaire design.
1. What is the survey’s purpose?
There are many reasons for conducting surveys [...]
Those public transport operators who already use passenger surveys may not fully appreciate the multiple benefits that surveys can bring. Gathering market research is only one use for surveys, a second is the ability to measure the effectiveness of new initiatives as they are introduced and a third is to help promote the new initiatives [...]
What can you learn by conducting effective market research?
Know your customers – Market research will help you better understand your customers in a number of ways including demographic information such as their age, gender and geographic spread. The better you know your customer the easier it is to target your marketing and fine tune your [...]
