Is Your Company Sales Training Invested A Waste Of Time And Money?

This post was written by Steve Hooker on December 4, 2010
Posted Under: Uncategorized

If we will look at it closely, traditional sales training can be a useless tool thus a waste of time and money.  Regardless of how many days and where sales training being held, once sales training is conducted without consistent application, this can be totally a waste of time and money. 

It is a fact that having knowledge of sales training tips is quite good and maybe fine for a month but since this requires immediate implementation and once forgotten, the sales training becomes entirely a waste of time and money.

Let me explain this further. Sales training for sure can give returns on time and unending good results but only if the learning is executed accurately. Unfortunately, the sales training that is currently found in the market is no longer work for the actual needs of the sales team as such does not focus on the trend especially buyer’s behaviour.

Think about the last time you had attended a sales training, was there any immediate changes in you especially attitude and competencies you had learned during the training?

On the third day of the training, did you still remember the learning on day 1?

How about after 30 days, do you think you can still remember of at least 50% of the knowledge you get from the training?

Probably not.

For the best sales training results, there should be applicable sources of the modern business approaches with some professional marketing coaches.  This needs valuable time for the competencies and disciplines to practice until reaching the desirable return on time invested.   

Think the attitude of farmers that after planting seeds, they keep on tending the seeds to water, nourish, and cultivate to grow but haven’t expected of immediate returns.

Like farming, sales training results will have to wait for the right season or time for harvest, and while waiting for that time, farmers do the maintenance in order the seeds grow.

Outperforming business competitors through the regular sales training with professional mentors will support the continuance financial prosperity in an organization.

Moreover, the first major factor in reaching highest results in sales training is to lay the true ideas and standing of an organization.  That the company though governed by the cycle of global depressions, the leaders will plan different business strategies to maintain the organization in running condition, playing the market for the real work. Likewise in sales training, the sales management should see to it that the sales members have capacity to play the real market world.

In selling, a sales person must have the guts to meet the latest needs of his buyers.  This is also one of the ways to attract buyers to buy by showing them some alternatives which buyers are satisfied.

One way to empower the buyers’ focus is in dealing with customers by showing the same level of urgency that the customers feel about their concern.

Have a take a look at this site http://www.Bobu.com for more information on “The New Economy of Buyers, Why Traditional and Consultative Selling Methods No Longer Work”.

Sales Velocity. Your Bottom Line. Our Passion.

Add a Comment

required, use real name
required, will not be published
optional, your blog address