Does The Brand Name Really Matter?

With regards to the majority of industries and markets, brand name is not the most important thing to consider. When it comes to a product like an APC battery, however, brand name actually comes into play beyond mere bragging rights for being able to afford the big name item. The brand name in the UPS battery market - is it important? This article is going to try and explain how and why the brand name comes into play.

The truth is that, for the vast majority of industries, the brand name really doesn’t matter all that much. The supermarket brand versus the branded named flour - is there any difference - no not really. It’s just flour, it uses the same ingredients whatever brand you’re going with.

So, An APC battery, why does the brand name matter? Brand names - in general, it’s all about status so what difference does it make in the APC battery world?

Well, there’s a certain degree of craftsmanship that goes into creating an APC battery. Different methods and different parts are used by each company to build their batteries. Some companies, not to mention, are a bit more rigid about the manufacturing standards than others.

People tend to forget that APC batteries are made up of lead and acids; this means that you are not only looking for good value for money and is your battery well built, but you need to consider the safety aspects. Batteries that are cheap and are not a good brand name, can give you serious problems if they spring a leak.

Secondly, consider what makes the top companies the top companies in the first place. Generally, they have a reputation for being reliable and for outliving their warranties, and that’s why companies like Yuasa and CSB manage to hold such strong brand recognition in the UPS power supply industry.

There are many APC battery manufacturers out there, who sell good reliable products but the simple fact is, people simply want to buy their favourite brands and if you cannot provide customers, then they will simply start shopping elsewhere.

The best brand in many industries, may not always be the lead brand and vice versa. For example, Apple computers are said to be the leaders in creating computers for multimedia, so they’re typically the go-to brand for anyone who works with photoshop or video editing. However, companies like Alienware, while focusing on gaming computers, have inadvertently created products that rival Macs on every level when it comes to multimedia.

APC batteries, are something however, of a niche market. Yuasa and CSB are invarialy, rated for being amongst the most reliable in the industry. It is therefore, not surprising that those people who know exactly what they are looking for will generally buy from one of these companies.

In short: if you’re looking for a reliable replacement APC battery, that will give you uninterrupted power supply and power protection, it may be a good idea to go with Yuasa and CSB. Both of these companies have maintained a reputation for creating solid, reliable batteries, and for good reason.