Business IT Support Should be Able to Check The Popularity Of Any Computer Optimisation Software In 15 Minutes or Less!

This post was written by Steve Hooker on June 11, 2009
Posted Under: Uncategorized

Overview - This article describes a fast method that anyone can use to independently assess the popularity of any computer optimization software (e.g. Registry fix software, registry cleaner software, error fixing software etc..). It also uses the real life example of a website dedicated to help users fix computer errors, which has already adopted this method for screening relevant software for further review.

Readers should be made aware of the fact that, whilst the method described in this article is still new and imperfect it can still be used to their advantage.   

The problem - Never has the choice of computer optimization programs been so large, yet most computer users do not tend to rely on impartial information to verify the popularity of computer optimization software before buying their preferred solution. This is a challenge as computer optimization software which are not popular may be either new, or unproven or both, are therefore riskier.

The options - Most users still rely on forums. Yet the problem with this approach is that forums provide, at best anecdotal evidence of the popularity of any software. Another obvious downside is the risk that participants to the forum may seek to just promote their own software instead of providing their independent opinion.

Software vendors’ sites provide another method. The obvious problem with this method is that the vendors are partial to the software they are selling.

Another method is to rely on an independent site, which compares different computer optimization software in the same family, for instance Anti-Virus software, Registry Cleaning Software, Anti Adware/ Spyware software etc…. The challenge with this method is that the vast majority of these websites focus primarily on the detailed functionality and do not provide independent data on the real popularity of the software they are comparing.

So how can anyone determine the real popularity of any computer optimization program independently? (click on registry fix software example)

15 Minutes Method - A superior method is to look at the data provided by digital market places such as Clickbank for example, which is the largest of them all. Many of the most popular computer optimization software are sold at least partly through digital market places and are given an indicator of popularity known as Gravity. Gravity is an indicator, which is linked to the volume of sales for a particular program over a period of time. The Gravity measure of any digital product is calculated and compared independently from any software vendor by Clickbank. However imperfect, Gravity is a good independent measure of popularity. Any user will be able to verify independently if any computer optimization software is popular by visiting Clickbank, alternatively any other major digital marketplace. Even if this method is not perfect (some Computer Optimization Programs are not sold via Clickbank), it is probably the most accessible for anyone to follow independently.

Example - Some software review sites have adopted this method and are now referring to the Clickbank popularity of the digital products that they are also reviewing independently (Click on fix registry errors for a live example).

 

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